{"id":26,"date":"2026-07-28T16:11:20","date_gmt":"2026-07-28T16:11:20","guid":{"rendered":"https:\/\/bob-marketing.blazeoven.co.uk\/?page_id=26"},"modified":"2026-07-28T16:18:30","modified_gmt":"2026-07-28T16:18:30","slug":"marketing-strategy","status":"publish","type":"page","link":"https:\/\/bob-marketing.blazeoven.co.uk\/index.php\/services\/marketing-strategy\/","title":{"rendered":"Marketing strategy"},"content":{"rendered":"<div class=\"wp-block-group bob-section bob-section--full bob-bg-coral is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group bob-hero is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><p class=\"bob-kicker wp-block-paragraph\">Service \/ Marketing strategy<\/p><h1 class=\"wp-block-heading bob-display\">Less random activity. <em>More useful direction.<\/em><\/h1><p class=\"bob-lede wp-block-paragraph\">Decide where to focus, what to stop and how marketing can support the next stage of the business.<\/p><div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><div class=\"wp-block-button bob-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/index.php\/book-a-strategy-call\/\">Book a strategy call<\/a><\/div><\/div><\/div><div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><div class=\"bob-sticker\">Small<br>but mighty<\/div><figure class=\"wp-block-image size-full bob-hero-media\"><img loading=\"lazy\" decoding=\"async\" width=\"1402\" height=\"1122\" src=\"https:\/\/bob-marketing.blazeoven.co.uk\/wp-content\/uploads\/2026\/07\/bob-marketing-strategy.webp\" alt=\"A small-business owner and strategist mapping a practical growth plan.\" class=\"wp-image-15\" srcset=\"https:\/\/bob-marketing.blazeoven.co.uk\/wp-content\/uploads\/2026\/07\/bob-marketing-strategy.webp 1402w, https:\/\/bob-marketing.blazeoven.co.uk\/wp-content\/uploads\/2026\/07\/bob-marketing-strategy-300x240.webp 300w, https:\/\/bob-marketing.blazeoven.co.uk\/wp-content\/uploads\/2026\/07\/bob-marketing-strategy-1024x819.webp 1024w, https:\/\/bob-marketing.blazeoven.co.uk\/wp-content\/uploads\/2026\/07\/bob-marketing-strategy-768x615.webp 768w\" sizes=\"auto, (max-width: 1402px) 100vw, 1402px\" \/><\/figure><\/div><\/div><\/div><div class=\"wp-block-group bob-section bob-section--full bob-bg-paper is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group bob-split is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><p class=\"bob-kicker wp-block-paragraph\">What it can include<\/p><h2 class=\"wp-block-heading bob-heading\">A flexible scope, built around the job.<\/h2><p class=\"bob-lede wp-block-paragraph\">We recommend the smallest useful combination of strategy and making \u2014 enough to solve the problem properly without loading the project with extras.<\/p><ul class=\"wp-block-list bob-check-list\"><li>Business, audience and competitor review<\/li><li>Positioning, priorities and channel roles<\/li><li>Quarterly plans and realistic roadmaps<\/li><li>Fractional marketing direction and team support<\/li><\/ul><\/div><figure class=\"wp-block-image size-full bob-media-card\"><img loading=\"lazy\" decoding=\"async\" width=\"1402\" height=\"1122\" src=\"https:\/\/bob-marketing.blazeoven.co.uk\/wp-content\/uploads\/2026\/07\/bob-marketing-strategy.webp\" alt=\"A small-business owner and strategist mapping a practical growth plan.\" class=\"wp-image-15\" srcset=\"https:\/\/bob-marketing.blazeoven.co.uk\/wp-content\/uploads\/2026\/07\/bob-marketing-strategy.webp 1402w, https:\/\/bob-marketing.blazeoven.co.uk\/wp-content\/uploads\/2026\/07\/bob-marketing-strategy-300x240.webp 300w, https:\/\/bob-marketing.blazeoven.co.uk\/wp-content\/uploads\/2026\/07\/bob-marketing-strategy-1024x819.webp 1024w, https:\/\/bob-marketing.blazeoven.co.uk\/wp-content\/uploads\/2026\/07\/bob-marketing-strategy-768x615.webp 768w\" sizes=\"auto, (max-width: 1402px) 100vw, 1402px\" \/><\/figure><\/div><\/div><div class=\"wp-block-group bob-section bob-section--full bob-bg-aqua is-layout-flow wp-block-group-is-layout-flow\"><p class=\"bob-kicker wp-block-paragraph\">Our approach<\/p><h2 class=\"wp-block-heading bob-heading\">Clear thinking. Visible progress.<\/h2><p class=\"bob-lede wp-block-paragraph\">The process stays collaborative from first question to final handover.<\/p><div class=\"wp-block-group bob-grid-3 is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group bob-card bob-service-card is-layout-flow wp-block-group-is-layout-flow\"><div><p class=\"bob-card-number\">01 \/<\/p><h3 class=\"wp-block-heading\">See the whole picture<\/h3><p>Bring goals, customers, capability and current activity into one honest view.<\/p><\/div><\/div><div class=\"wp-block-group bob-card bob-service-card is-layout-flow wp-block-group-is-layout-flow\"><div><p class=\"bob-card-number\">02 \/<\/p><h3 class=\"wp-block-heading\">Make the choices<\/h3><p>Prioritise the few moves most likely to create useful momentum.<\/p><\/div><\/div><div class=\"wp-block-group bob-card bob-service-card is-layout-flow wp-block-group-is-layout-flow\"><div><p class=\"bob-card-number\">03 \/<\/p><h3 class=\"wp-block-heading\">Put it to work<\/h3><p>Turn direction into a clear plan with owners, milestones and measures.<\/p><\/div><\/div><\/div><\/div><div class=\"wp-block-group bob-section is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group bob-cta has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><p class=\"bob-kicker wp-block-paragraph\">Your move<\/p><h2 class=\"wp-block-heading bob-heading\">Is this the problem you are trying to solve?<\/h2><p class=\"bob-lede wp-block-paragraph\">Give us the honest version. We will help turn it into a useful brief.<\/p><div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><div class=\"wp-block-button bob-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/index.php\/book-a-strategy-call\/\">Book a strategy call<\/a><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Decide where to focus, what to stop and how marketing can support the next stage of the business.<\/p>\n","protected":false},"author":0,"featured_media":15,"parent":21,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-canvas","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-26","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/bob-marketing.blazeoven.co.uk\/index.php\/wp-json\/wp\/v2\/pages\/26","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bob-marketing.blazeoven.co.uk\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bob-marketing.blazeoven.co.uk\/index.php\/wp-json\/wp\/v2\/types\/page"}],"replies":[{"embeddable":true,"href":"https:\/\/bob-marketing.blazeoven.co.uk\/index.php\/wp-json\/wp\/v2\/comments?post=26"}],"version-history":[{"count":2,"href":"https:\/\/bob-marketing.blazeoven.co.uk\/index.php\/wp-json\/wp\/v2\/pages\/26\/revisions"}],"predecessor-version":[{"id":54,"href":"https:\/\/bob-marketing.blazeoven.co.uk\/index.php\/wp-json\/wp\/v2\/pages\/26\/revisions\/54"}],"up":[{"embeddable":true,"href":"https:\/\/bob-marketing.blazeoven.co.uk\/index.php\/wp-json\/wp\/v2\/pages\/21"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bob-marketing.blazeoven.co.uk\/index.php\/wp-json\/wp\/v2\/media\/15"}],"wp:attachment":[{"href":"https:\/\/bob-marketing.blazeoven.co.uk\/index.php\/wp-json\/wp\/v2\/media?parent=26"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}