{"id":22,"date":"2026-07-28T16:11:15","date_gmt":"2026-07-28T16:11:15","guid":{"rendered":"https:\/\/bob-marketing.blazeoven.co.uk\/?page_id=22"},"modified":"2026-07-28T16:18:31","modified_gmt":"2026-07-28T16:18:31","slug":"brand-identity","status":"publish","type":"page","link":"https:\/\/bob-marketing.blazeoven.co.uk\/index.php\/services\/brand-identity\/","title":{"rendered":"Brand &#038; identity"},"content":{"rendered":"<div class=\"wp-block-group bob-section bob-section--full bob-bg-coral is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group bob-hero is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><p class=\"bob-kicker wp-block-paragraph\">Service \/ Brand &amp; identity<\/p><h1 class=\"wp-block-heading bob-display\">Branding that feels like <em>you \u2014 on a very good day.<\/em><\/h1><p class=\"bob-lede wp-block-paragraph\">Turn what makes the business special into a story and visual identity people can recognise, remember and choose.<\/p><div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><div class=\"wp-block-button bob-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/index.php\/book-a-strategy-call\/\">Book a strategy call<\/a><\/div><\/div><\/div><div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><div class=\"bob-sticker\">Small<br>but mighty<\/div><figure class=\"wp-block-image size-full bob-hero-media\"><img loading=\"lazy\" decoding=\"async\" width=\"1402\" height=\"1122\" src=\"https:\/\/bob-marketing.blazeoven.co.uk\/wp-content\/uploads\/2026\/07\/bob-brand-identity.webp\" alt=\"Blank packaging, colour cards and tactile brand-making materials.\" class=\"wp-image-11\" srcset=\"https:\/\/bob-marketing.blazeoven.co.uk\/wp-content\/uploads\/2026\/07\/bob-brand-identity.webp 1402w, https:\/\/bob-marketing.blazeoven.co.uk\/wp-content\/uploads\/2026\/07\/bob-brand-identity-300x240.webp 300w, https:\/\/bob-marketing.blazeoven.co.uk\/wp-content\/uploads\/2026\/07\/bob-brand-identity-1024x819.webp 1024w, https:\/\/bob-marketing.blazeoven.co.uk\/wp-content\/uploads\/2026\/07\/bob-brand-identity-768x615.webp 768w\" sizes=\"auto, (max-width: 1402px) 100vw, 1402px\" \/><\/figure><\/div><\/div><\/div><div class=\"wp-block-group bob-section bob-section--full bob-bg-paper is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group bob-split is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><p class=\"bob-kicker wp-block-paragraph\">What it can include<\/p><h2 class=\"wp-block-heading bob-heading\">A flexible scope, built around the job.<\/h2><p class=\"bob-lede wp-block-paragraph\">We recommend the smallest useful combination of strategy and making \u2014 enough to solve the problem properly without loading the project with extras.<\/p><ul class=\"wp-block-list bob-check-list\"><li>Brand positioning and audience focus<\/li><li>Naming, messaging and tone of voice<\/li><li>Visual identity and practical brand system<\/li><li>Launch-ready templates and guidelines<\/li><\/ul><\/div><figure class=\"wp-block-image size-full bob-media-card\"><img loading=\"lazy\" decoding=\"async\" width=\"1402\" height=\"1122\" src=\"https:\/\/bob-marketing.blazeoven.co.uk\/wp-content\/uploads\/2026\/07\/bob-brand-identity.webp\" alt=\"Blank packaging, colour cards and tactile brand-making materials.\" class=\"wp-image-11\" srcset=\"https:\/\/bob-marketing.blazeoven.co.uk\/wp-content\/uploads\/2026\/07\/bob-brand-identity.webp 1402w, https:\/\/bob-marketing.blazeoven.co.uk\/wp-content\/uploads\/2026\/07\/bob-brand-identity-300x240.webp 300w, https:\/\/bob-marketing.blazeoven.co.uk\/wp-content\/uploads\/2026\/07\/bob-brand-identity-1024x819.webp 1024w, https:\/\/bob-marketing.blazeoven.co.uk\/wp-content\/uploads\/2026\/07\/bob-brand-identity-768x615.webp 768w\" sizes=\"auto, (max-width: 1402px) 100vw, 1402px\" \/><\/figure><\/div><\/div><div class=\"wp-block-group bob-section bob-section--full bob-bg-aqua is-layout-flow wp-block-group-is-layout-flow\"><p class=\"bob-kicker wp-block-paragraph\">Our approach<\/p><h2 class=\"wp-block-heading bob-heading\">Clear thinking. Visible progress.<\/h2><p class=\"bob-lede wp-block-paragraph\">The process stays collaborative from first question to final handover.<\/p><div class=\"wp-block-group bob-grid-3 is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group bob-card bob-service-card is-layout-flow wp-block-group-is-layout-flow\"><div><p class=\"bob-card-number\">01 \/<\/p><h3 class=\"wp-block-heading\">Find the centre<\/h3><p>Clarify the promise, audience and difference your brand can own.<\/p><\/div><\/div><div class=\"wp-block-group bob-card bob-service-card is-layout-flow wp-block-group-is-layout-flow\"><div><p class=\"bob-card-number\">02 \/<\/p><h3 class=\"wp-block-heading\">Build the voice<\/h3><p>Create language that sounds human, confident and consistent.<\/p><\/div><\/div><div class=\"wp-block-group bob-card bob-service-card is-layout-flow wp-block-group-is-layout-flow\"><div><p class=\"bob-card-number\">03 \/<\/p><h3 class=\"wp-block-heading\">Make it visible<\/h3><p>Design a flexible identity that works from shop window to phone screen.<\/p><\/div><\/div><\/div><\/div><div class=\"wp-block-group bob-section is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group bob-cta has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><p class=\"bob-kicker wp-block-paragraph\">Your move<\/p><h2 class=\"wp-block-heading bob-heading\">Is this the problem you are trying to solve?<\/h2><p class=\"bob-lede wp-block-paragraph\">Give us the honest version. We will help turn it into a useful brief.<\/p><div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><div class=\"wp-block-button bob-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/index.php\/book-a-strategy-call\/\">Book a strategy call<\/a><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Turn what makes the business special into a story and visual identity people can recognise, remember and choose.<\/p>\n","protected":false},"author":0,"featured_media":11,"parent":21,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-canvas","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-22","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/bob-marketing.blazeoven.co.uk\/index.php\/wp-json\/wp\/v2\/pages\/22","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bob-marketing.blazeoven.co.uk\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bob-marketing.blazeoven.co.uk\/index.php\/wp-json\/wp\/v2\/types\/page"}],"replies":[{"embeddable":true,"href":"https:\/\/bob-marketing.blazeoven.co.uk\/index.php\/wp-json\/wp\/v2\/comments?post=22"}],"version-history":[{"count":2,"href":"https:\/\/bob-marketing.blazeoven.co.uk\/index.php\/wp-json\/wp\/v2\/pages\/22\/revisions"}],"predecessor-version":[{"id":58,"href":"https:\/\/bob-marketing.blazeoven.co.uk\/index.php\/wp-json\/wp\/v2\/pages\/22\/revisions\/58"}],"up":[{"embeddable":true,"href":"https:\/\/bob-marketing.blazeoven.co.uk\/index.php\/wp-json\/wp\/v2\/pages\/21"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bob-marketing.blazeoven.co.uk\/index.php\/wp-json\/wp\/v2\/media\/11"}],"wp:attachment":[{"href":"https:\/\/bob-marketing.blazeoven.co.uk\/index.php\/wp-json\/wp\/v2\/media?parent=22"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}